“This book gives access to the structure that is required to successfully and predictably achieve large scale growth in business.

"The same is true of his book—it takes you on a journey and breaks down the misperceptions that hold us back from growth and excellence—with Louise as his muse, Michael shares his deep knowledge of the entrepreneur’s journey and the fine balancing act it is to achieve significant growth and success in small -medium businesses.”
Kelly Deck, Director, Kelly Deck Design

“As a small business owner, I found this book to have a profound impact on the way we are growing our organization. It was great to hear that we are not alone in our perceptions of growth, and the real-life break down of our common misconceptions was presented in an incredibly relatable fashion. In particular, I loved
reading about the experience of expansion and development of the staff at Sponge UK and applying what they learned to my business.

“The description of the core functions of the staff, combined with detailing how to allow yourself permission to experiment and risk manage the investment of staffing growth, provides a unique understanding of when and how to add employees. The stories shared also provide clarity on how it is equally important
to hire the right people, with defined lists of character traits to look for.

“I have never heard such comprehensive examples of using core values for building an effective and collaborative team. As our firm continues to grow, I will always turn back to this book as a reference for how someone else did it first, so I don’t have to reinvent the wheel.”
Marco A. Pugliese, Co-Founder, Sales and Marketing, One Smart Home, Edmonton, Alberta, Canada

“Michael has a way of challenging you that initially catches you off guard but quickly leads to the heart of issues. Starting with the question of why we are doing something leads to terrific insights
and shifted the way we looked at our business. I loved the notion of starting with where we want to be in 5 or 10 years and working backwards from there to see what we need to do this year.”
Dave Ricketts | M.Sc., P.Eng., FEC, Managing Principal, Senior Building Science Specialist. RDH Building Engineering Ltd.

“I greatly enjoyed this case study on growing your business as presented through Michael’s work with Louise Pasterfield and her experiences. This review clearly lays out the three core aspects of
business growth in a simple, informative and entertaining style. Michael digs deep to explore the myths and misconceptions that Louise and many business owners often refer to that paralyses them from achieving their goals. I know I struggle with these clichés about business, and found myself relating with Louise
on a number of them. Through Louise’s point of view, Michael guides the reader through a process of critical thinking that result in eureka moments that he summarizes as ‘Perspective Shifts.’ Thinking Big is Not Enough outlines tools and criteria that will help many small business owners, who are passionate about what they do, take it to the next level.”
Karen Marler, Princpal, Architect AIBC, AAA, SAA, OAA, FRAIC, LEED® AP

“Michael Walsh is one of my favourite entrepreneurial thinkers and I particularly love how his big thinking can wrap around all different kinds of businesses, including charities and social
enterprises. His focus on our relationships and the opportunity for business building within a matrix of reciprocal and meaningful connections that allow us all to grow and thrive is invaluable. I look forward to sharing this new book with our colleagues, as much as I liked sharing his first book.”
Aaron Johannes, M.A., Director, Spectrum Consulting- Collaborative Learning, Research and Press

Want to Grow Your Business?

Praise for The Book

“True to form, in telling a story, Michael effectively dispels the myths and misconceptions that prevent businesses from growing and offers very compelling arguments for making shifts in one’s perspective on what really matters to grow a business. In the process he successfully points the reader to focusing on the key essentials for achieving ‘large scale growth.’”
Philippe de Clerck, MPT, MBA, VP Operations, and Partner, Back in Motion Rehab Inc.

“Michael expertly removes many of the hurdles that limit the mindset of business owners and their perspective of how big and fast they can grow their business. I can’t imagine a business owner who wouldn’t benefit greatly from the lessons in this insightful book.”
Mark Eiland, Founder and Principal Advisor, Mercury Equity Partners,
Austin, Texas

“The graphic of the spinning plates on the foundation resting on a ball was a real ‘a-ha’, in fact, I laughed out loud and thought I’d better print it and stick it somewhere I can see it daily. It made me feel a lot better, realizing the enormous complexity and challenge in running and growing a business; sometimes I feel I should just be able to do this as if it were a ‘job’ and easily. I forget that a business is comprised of a dozen different ‘jobs’ or more and if I’m doing all of them and making a profit, then that is a big win and needs to be acknowledged.‘To achieve success in business, it really is more about shifting a large number of little things in a variety of different areas that add up to making a big collective difference.’ This was really good for me too. Putting a little more spin on each plate day by day, as it were, will get the job done more effectively and faster than ‘slogging’ it out.”
Katherine Lazaruk, AICI FLC, ICU Image Consulting, Inc.